Author: Greg Hewitt-Long – TableTop Networking

Unlocking Success: The Art of Genuine Networking

In our busy daily lives as businesspeople and entrepreneurs, we navigate the world of business and to us, networking events can serve as fertile ground for growth, collaboration, and opportunity. But not all connections are created equal. In this post, we’ll delve into the art of genuine networking—the secret sauce that can transform casual encounters into lasting relationships. So, grab your business cards, put on your best smile, and let’s explore why authenticity matters in the networking game.

1. Why It’s Important to Be a Genuine Networker at Business Events

Business networking events are like speed-dating for professionals. They offer a chance to expand your circle, exchange ideas, and discover potential partnerships. But here’s the catch: authenticity matters. Genuine networkers stand out because they prioritize meaningful connections over superficial exchanges. When you’re authentic, you’re not just collecting contacts; you’re building a community.

Key Takeaway: Authentic networking leads to lasting relationships, which can open doors to new opportunities and collaborations.

2. What Makes You a Genuine Networker?

Being genuine isn’t about having the slickest elevator pitch or the most impressive resume. It’s about being real. Here’s how you can embody genuine networking:

• Authenticity: Be yourself. Share your passions, experiences, and even vulnerabilities. People connect with authenticity, not polished facades.
• Listening Skills: Genuine networkers listen actively. They ask questions, show interest, and remember details about others.
• Generosity: Give without expecting immediate returns. Offer help, share resources, and be genuinely interested in others’ success.
• Follow-Up: After an event, send personalized follow-up emails. Mention something specific from your conversation—it shows you were paying attention.

Key Takeaway: Genuine networkers are approachable, empathetic, and committed to building meaningful relationships.

3. Signs You Might Be Dealing with a Selfish Networker

Beware of the “networking narcissist.” Here are red flags to watch out for:

• The Serial Card Distributor: They hand out business cards like confetti without bothering to engage in conversation.
• The Monologue Master: They dominate conversations, leaving no room for others to speak.
• The Taker, Not Giver: They’re only interested in what you can do for them, not in mutual benefit.

Key Takeaway: Selfish networkers drain energy and rarely contribute to a thriving network.

4. How to Build Your Network with Fellow Genuine Networkers

Ready to expand your tribe? Follow these steps:

1. Choose Quality Over Quantity: Focus on building deep connections with a few people rather than collecting a thousand LinkedIn connections.
2. Be Strategic: When you know from previous experience that certain professions tend to be honest networkers, find more of them.
3. Attend Niche Events: Seek out events related to your industry or interests. You’ll find like-minded individuals who share your passion.
4. Be Curious: Ask open-ended questions. Learn about others’ goals, challenges, and dreams.
5. Collaborate: Look for opportunities to collaborate—whether it’s a joint project, a co-hosted webinar, or a brainstorming session.

Key Takeaway: Genuine networking is about nurturing relationships, not just adding names to your contact list.

5. Why It’s Important to Meet with Your Networking Contacts Regularly

Remember that coffee chat you scheduled after a networking event? It matters. Regular meetups keep relationships alive. Here’s why:

• Deepens Trust: Face-to-face interactions build trust faster than emails or LinkedIn messages.
• Opportunity Radar: You’ll learn about new projects, job openings, or industry trends.
• Reciprocity: When you invest time in others, they’re more likely to reciprocate.

Key Takeaway: Meeting in person strengthens bonds and keeps your network thriving.

Conclusion:

In the grand symphony of business, genuine networking plays a harmonious tune. So, be authentic, listen actively, and remember that success isn’t just about what you know; it’s about who you know—and how well you know them. Now go forth, connect, and let your network be your greatest asset! 🤝✨